About us

Simply Equine is a proudly family-run business based on the scenic shores of Strangford Lough in County Down, Northern Ireland. Our story began in 2005 when Michael, inspired by his daughter and son's love for show jumping, decided to turn their shared passion into something more. Having spent years travelling across the island of Ireland to attend horse shows, the idea for Simply Equine was born — a new adventure rooted in family, connection, and the equestrian lifestyle. From day one, our mission has been simple: to offer quality products with a personal touch, always staying true to our values and building a brand that feels like home to our customers. What started as a passion project has grown into a trusted business known for its authenticity, strong identity, and love for all animals — not just horses. Whether you're shopping for something special or simply love beautiful, animal-inspired jewellery, you're part of the Simply Equine story too.